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Helpful tips for ERP/CRM Partners to write better content that drives leads


How One Successful Partner Tracks Results From Their Group Blog Membership
How can you tell whether your Group Blog membership is really generating results? Discover how Western Computer tracks referral traffic, leads, qualified sales opportunities, pipeline and AI citations to measure the value of its ERP Software Blog membership. From GA4 reports and CRM source tracking to self-reported attribution, learn five practical ways to uncover the influence your membership may be having, even when the buyer journey does not begin with a clear referral cli
19 hours ago5 min read


Should You Write Blog Posts for the Humans or the Robots?
Should you write blog posts for humans or search engines? The answer is both. Search-optimised content helps prospects discover your business, while magazine-style articles build trust and show your personality. Learn how using both approaches can help your company get found and get chosen.
4 days ago3 min read


Why LinkedIn Needs to Be Part of Your AI Search Strategy Too
LinkedIn is becoming an important source for AI-generated answers. Learn how a consistent LinkedIn presence, supported by Amplify and group blog content, can strengthen your authority and visibility.
4 days ago2 min read


Anya’s Formula To Turn Customer Questions Into A Full Content Strategy
Discover how ERP and CRM partners can turn recurring customer questions into a complete content strategy. This practical formula shows how one SME interview or a collection of sales call transcripts can become an overview article, five detailed blog posts, a connected content cluster, multiple social posts and a downloadable lead-generation guide.
Sep 37 min read


Why AI Search Changes Everything for ERP and CRM Partners
AI search is changing how ERP and CRM buyers discover potential partners. Learn why trusted third-party content, backlinks and an established group blog presence are now more valuable than ever.
Sep 22 min read


Company Blog vs. Group Blog: Where Should ERP and CRM Partners Actually Publish?
Should ERP and CRM partners publish content on their own websites or group blog sites? Learn how using both can build trust, extend your reach and attract new prospects.
Aug 302 min read


How to: Submit White Papers and Generate Leads
Learn how to submit a white paper to the blog’s resource directory and use gated content to generate new leads. This step-by-step guide explains how to upload and publish your resource, review your leads and improve performance with a strong description, professional cover image and relevant content.
Aug 292 min read


Turn Your Product Videos Into High-Ranking Blog Posts
Turn your existing product videos, demos, and webinars into useful blog content that improves SEO, gives search engines more to index, and helps your videos reach a wider audience.
Aug 262 min read


What Makes a Great Profile Page? Turn More Visitors Into Prospects
Your company profile page is more than a directory listing. Discover six ways to make it clearer, more engaging and more effective at turning visitors into prospects.
Aug 244 min read


How to Get Your Whole Team Blogging, Even the Reluctant Ones
Get your whole team involved in blogging with simple ways to capture expert knowledge, save consultants time, and turn common customer questions into useful blog content.
Aug 232 min read


How to Use Yoast SEO to Optimize Your Blog Posts
Learn how to use Yoast SEO to improve your blog posts, from choosing a focus keyphrase and writing stronger titles to optimizing meta descriptions, links, and overall content structure.
Aug 197 min read


Record, Transcribe, Polish: The Fastest Way to Write Better Blog Posts
Turn expert knowledge into better blog posts without spending hours writing. The Record, Transcribe, Polish method helps ERP and CRM partners create useful, authentic content quickly.
Aug 192 min read


Are 498 Sessions From ERP Software Blog Impressive? Look at the $2 Million Pipeline.
Western Computer tracked just 498 sessions from ERP Software Blog over 12 months, but those visits were connected to $2 million in Dynamics 365 sales pipeline. Their results show why marketers need to look beyond traffic and connect every channel to leads, opportunities and pipeline.
Aug 174 min read


17 Blog Topic Ideas Every ERP and CRM Partner Can Steal Today
Struggling to come up with blog topics? Here are 17 practical ideas ERP and CRM partners can use today, from answering common customer questions and sharing success stories to covering Microsoft news, comparisons, demos and more.
Aug 162 min read


Why We Upgraded Our ERP Pricing Tool on ERP Software Blog with ProSize ERP
ERP buyers want pricing information before they are ready to book a sales call. Discover how ProSize ERP’s interactive Dynamics 365 Business Central pricing tool helps buyers self-qualify, gives partners better-quality leads, and provides valuable pricing and market benchmark data.
Aug 154 min read


How to: Publish Case Studies to Be Featured in the Case Study Directories
Learn how to submit a case study, showcase customer success and reach more potential buyers through our blog directories.
Aug 42 min read


How To: Change the Author Name on a Group Blog Post
Learn how to change the default author name on your group blog account or assign a different author to a specific post using the Alternate Author option.
Jul 312 min read


How to Promote your Best of List Recognition For Maximum Impact
The “Best of” lists are getting strong visibility across the Microsoft Dynamics community and in traditional and AI search, and we want to help our group blog members get the maximum value from being included.
Jul 62 min read


How Much Traffic Will I Get From ERP/CRM Software Blog?
This is one of the most common questions someone asks when they evaluate being a member of one of our group blog sites (ERP Software Blog, CRM Software Blog or ERP Cloud Blog) - “How much traffic will I get?
Jul 14 min read


New Report Compares 162 Microsoft Dynamics Partner Websites
We just released our findings after the painstaking task of reviewing 162 Microsoft Dynamics partner websites. It's not gated. No form, no email required, just free info, and it's fun to see how your website might compare to the rest of the channel.
Jun 173 min read


Why AI Search Changes Everything for Microsoft Dynamics Partners (And How to Get Ahead of It)
If you've been keeping an eye on how people search for things lately, you've probably noticed something. Fewer people are typing keywords into Google and scrolling through ten blue links. More of them are asking ChatGPT, Google AI Mode, or Perplexity a direct question and taking whatever answer comes back.
Jun 164 min read


How Are the “Best Of” Lists Being Promoted by ERP/CRM Software Blog?
There is no doubt that the “Best Of” Lists are helping top Microsoft Dynamics VAR and ISV partners gain visibility in both traditional search engines and AI-powered search tools. But our members still want to know, “How are the “Best Of” Lists being promoted?” and “Is it worth paying for an enhanced listing if I am selected for the “Best Of” List?” Let’s start with promotion. We don't just publish the list and hope people find it. Each “Best Of” List is supported by a multi-c
Jun 153 min read


Why Do Microsoft Dynamics Partners Need to Publish Consistently On a Site AI Already Trusts?
If you've been wondering why your competitors keep showing up in ChatGPT and Google AI Overviews while your content gets skipped, this graphic explains a lot.
Jun 113 min read


Proof the ERP Software Blog "Best Of" Lists Get You Cited
When someone searches for the best Microsoft Dynamics partner or best Microsoft Dynamics tool, we want our group blog members to be cited. We can prove we are making it happen with the ERP Software Blog “Best Of” lists. The companies on our lists are cited by name in AI Overviews, ranked #1 organically, showing up in video and social all at the same time.
Jun 33 min read


New Service: LinkedIn Company Page Admin
Having an active company page on LinkedIn helps prospects and potential hires understand your value. Plus, responding quickly to company page mentions boosts your content on LinkedIn. But many companies simply do not have the time, we can help.
May 302 min read


New Feature: See Which Companies Visited Your Content with Company Visitors Widget
We're rolling out a new dashboard widget called Company Visitors. This widget identifies companies that have visited your posts based on corporate IP address data. You can see which articles they read, how many times they visited, and when they last came back. You can check the dashboard or wait for the weekly recap email on Fridays. Where to find Company Visitors Data Log in to your blog dashboard and look in the right‑hand column. The widget shows: Every identifiable compan
May 302 min read


Where to Find Anya at Directions NA 2026
Many of our blog members are looking forward to Directions North America in Orlando and I can't wait to connect with you.
Even if you are not attending, check out the list below to see who will be there and follow me on LinkedIn to join the fun.
Apr 172 min read


Why LinkedIn Needs to Be Part of Your AI Search Strategy (And What We’re Doing About It)
For years, ERP/CRM Software Blogs have been focused on helping our members get found through search, mainly Google. That foundation still matters. Strong content, third-party authority, and consistent publishing are what drive long-term visibility. Now we are concerned about showing up in AI search and knowing where AI engines are pulling their answers from. It is a huge opportunity for our blog members that LinkedIn content is showing up repeatedly as a cited source for LLMs
Apr 64 min read


How To: Use the Payment Portal to View Invoices and Change Payment Method
Group blog members can now access a self-service payment portal that allows you to: View, print or save past invoices Update Your Payment Info Pay any outstanding invoices (anything not covered by your automatic payment) Resend Past Invoices via Email Log into the blog you are a member of and look for "Billing and Payments" on the left sidebar of your dashboard. Or any team member can access the portal directly by using your billing portal link. Note: There is only ONE Blog
Mar 42 min read


Early Proof That the Best Of Lists Are Working To Get Dynamics Partners and Tools Found Online
Buyers are no longer just browsing partner websites or clicking through directories. They’re asking Google and AI tools very direct questions like:
“Who is the best Microsoft Dynamics partner for manufacturing?”
Mar 24 min read


Why Are You Promoting Other Members on LinkedIn But Not My Company?
Why Are You Promoting Other Members on LinkedIn But Not My Company?
Feb 242 min read


Should You Care About the Yoast “Green Light” Score?
If you’ve written a blog post in WordPress, you’ve probably noticed the Yoast SEO plugin grading your content with a red, orange, or green indicator. And we get this question often: How much should bloggers worry about getting the Yoast green happy face? One member recently shared: “I’ve mostly been scoring in the “green” with my blog posts on ERP Software Blog, but I’ve been wondering if we should be concerned about that or not. I’m sure you know the adage… “perfect is the e
Jan 292 min read


A Starting Point for Companies Entering the Microsoft Dynamics Channel
But if you are new to the Microsoft Dynamics channel, there is something important to understand early.
The Dynamics ecosystem has its own history, relationships, and norms. People know each other. Certain names come up again and again. Reputation carries more weight here than in many other industries.
Jan 213 min read


How Much Traffic Does a Top ERP Software Blog Member Generate in 30 Days?
One of the advantages of running the ERP Software Blog is that I get to see what actually happens when partners commit to content long-term. Not just the “we should blog more” conversations, but the real results tied to real effort.
Jan 144 min read


How Many Clicks Should I Get From The ERP/CRM Software Blog?
“How many clicks should I be getting from ERP/CRM Software Blog to justify the monthly membership price?” The short answer is...
Dec 9, 20254 min read


What Does AEO Mean and Why Should Microsoft Dynamics Partners Care?
If you feel like marketers casually toss around AEO, SEO, EEAT, SEM, LLM and expect everyone to just nod along, you are not alone.
Dec 8, 20254 min read


Simple 4 Step Content Plan for Small Microsoft Dynamics Partners Without a Marketing Team
If you are a Microsoft Dynamics partner starting from zero with marketing, you do not need a complex plan. You do not need a marketing team. You do not need a huge budget. You simply need a strategy you can stick with and a place to publish where your content will actually get seen.
Dec 4, 20254 min read


Tip: Add Banners to Your Posts to Drive More Clicks to Your Site
A great way to add a call to action in your blog post, and drive traffic to your site, is tograb someone’s attention visually with a banner. The banner could promote a checklist,eBook, demo, on-demand webinar or any other offer that will lead them to your website. How to Create a Banner You can use tools like Canva to create a banner on your own or hire a designer on a site like Fiverr.com . A banner that is 780px wide will fit well on the group blog sites. 780 wide by 200 t
Nov 11, 20252 min read


How To: Change LinkedIn Profiles We Engage With (Amplify Members)
As part of the Amplify membership package we engage with the LinkedIn posts of up to 5 profiles from your company. One of the profiles can be the company page, but you will get even more traction with the algorythm if we engage with active employee profiles. At signup we ask for these profile URLs but you can change them anytime based on changes at your company, or changes in the level of activity of each person. You can make this update yourself quickly and easily right fro
Nov 11, 20251 min read


Our Backlinking Strategy and Do-follow vs. No-follow links
Let's Talk About Links: Our "Quality Over Quantity" SEO Strategy As a member of our community, we know you're focused on building your brand and authority. A key part of that is search engine optimization (SEO), and a big part of SEO is backlinks. You may have noticed that our platform has a specific linking policy: Each member profile receives one powerful do-follow backlink on their profile page. All other links in member-generated content are set to no-follow. This isn't a
Nov 5, 20252 min read


Why Blogging Matters More Than Ever in the Age of AI for Microsoft Dynamics Partners
Blogging in the Age of AI. Nearly 20% of ChatGPT’s sources are blogs—making them vital for Microsoft Dynamics partners. Publishing on high-authority sites like ERP Software Blog ensures your content shapes AI answers, ranks in search, and reaches buyers where it matters most.
Aug 12, 20252 min read


Why Human Engagement on LinkedIn Posts Drives More Views and Leads
The more thoughtful and relevant the comments, the more likely LinkedIn’s algorithm is to amplify your post. We can help.
Aug 11, 20253 min read


How To: Edit Your Own Profile, Logo, Listing Information and Contacts
We’re pleased to announce a new self-service feature designed to give you more flexibility and control over your company info on ERP Software Blog, CRM Software Blog and ERP Cloud Blog. Whether a new team member will be managing the account, the logo has changed, or you’ve launched a new product, you can make these updates anytime online. BEST PRACTICE: set a reminder to check your profile and contacts every 6 months to make sure it is fresh and up to date. How to Edit Your P
Jul 28, 20251 min read


How to Add a Better Title Tag and Meta Description So More People Find Your Posts
If you want more people to find your blog posts through Google, you need more than just good content, you need great metadata. That means writing clear, concise title tags and meta descriptions that get your article noticed and clicked. This is the text that shows up when someone sees the article in a Google search. On our sites, Yoast will automatically generate title tags and meta descriptions for you but we find that your posts will rank much higher if you customize this
Jul 1, 20251 min read


Amplify Members: How to Add an Author Page and Author Bio Block to Your Posts
As part of your Amplify benefits we give you the ability to add Author pages plus an “Author Bio” block at the end of your blog posts, with a photo and text. This has benefits for SEO, plus trust and engagement. How to add an author bio block: You can find step-by-step instructions on how to add a new author page here . What is an Author Page? An author page is a dedicated webpage that provides detailed information about an individual team member, such as an executive,
Jun 18, 20253 min read


How to Get Your Post Featured on The Top of the Home Page
We’re excited to announce a visual refresh for the group blog site home pages. This modernized layout will highlight featured images and improve the way your content is displayed, giving your posts more visibility and making the blog more appealing to visitors. Many members have asked - how can I get my posts to be featured on the top of the home page? You don't need to pay extra, you just need to add a featured image. Important: Our updated homepage layout will now prominent
Jun 17, 20252 min read


The Future of Websites for Microsoft VARs and ISVs: Why AI Changes Everything
AI isn't just another tech trend that'll fade away. It's fundamentally changing how people find and evaluate solutions. The Microsoft partners who figure this out first are going to have a significant advantage in lead generation and sales cycle compression.
Jun 8, 20255 min read


Understanding Views, Impressions, and Unique Visitors in Google Analytics
People often ask, what are your site stats? How can I compare those with other sites where I can publish my content? It is easy to throw around various numbers but it is good to be clear on what type of stats are available for websites so that you know what you are truly comparing. Google Analytics is a powerful tool for understanding a website's performance. Three important metrics it provides are views, impressions, and unique visitors. While they may sound similar, they ea
May 26, 20252 min read


How a Microsoft Dynamics Partner Closed Deals by Giving Away Expertise
One thing stands out to me as a common theme every time I interview a Mount Evans Consulting client for a success story. It wasn’t cold calls or clever ads that sparked interest. It was something much simpler: sharing helpful content. Again and again, customers shared how videos, blog posts, and community contributions from Kristen Hosman caught their attention and ultimately convinced them to reach out. Here’s proof, in their own words, that educational content is what mat
May 26, 20253 min read


How Do We Promote Our Blog Members on LinkedIn?
Did you know that when you publish your blog post on our group sites, we don’t just leave it there? We actively promote your content across LinkedIn, giving your insights extra visibility and positioning your brand in front of key decision-makers. Here’s How We Boost Your Reach on LinkedIn: ✅ Every post from our members is shared on LinkedIn via our company pages: ERP Software Blog (3,473 followers) CRM Software Blog (1,337 followers) ERP Cloud Blog (1,064 followers) ✅
Mar 19, 20252 min read
CAL Business Solutions
"For a long time, another local GP partner was beating us in SEO ranking. Since we have been posting on the group blog, the tables have turned. While they are paying $ for a sponsored link, we now have the top 4 spots in organic search. Plus, ERP Software Blog is consistently our top referral source in Google Analytics.”
-Stacy Orr (Member since 2009)
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