ISV Comparison Showcase Sessions with MSDW
The opportunity: Feature a 10-minute demo of your product, with up to four other innovative companies, to targeted prospects focused on a specific Dynamics product, industry, and/or business focus area.
The best part: MSDynamicsWorld (MSDW) and ERP/CRM Software Blog do targeted promotion of the Demo Session and Comparison PDF and you collect all the leads.
What is the Cost?
FLAT FEE: $4000 or
PAY PER LEAD: $100 for User leads/$75 for Partner leads (based on your criteria) $1000 minimum.
You provide:
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10-minute recorded demo of your product.
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Answers to questions for a Comparison PDF.
You receive:
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Full contact and profile information for registrants/attendees. (Remember: This audience is willing to watch a demo on your product area which should be a strong buying indicator)
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On demand leads for 30 days.
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Leads from Comparison PDF download.
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Inclusion in year end comparison eBook promoted extensively online. (See 2025 edition)
Comparison Showcases Planned for 2026:
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EDI for Dynamics 365 Finance Comparison Showcase – February 2026 (FULL)
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BI/Reporting Tools for Dynamics 365 BC Comparison Showcase - February 2026 (FULL)
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AP Automation for Dynamics 365 BC Comparison Showcase – March 2026 (FULL)
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AP Automation for Dynamics 365 Finance Comparison Showcase – April 2026 (FULL)
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EDI for Dynamics 365 BC Comparison Showcase – June 2026
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Cool Tools Built on AI for Dynamics 365 BC Comparison Showcase – September 2026
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eCommerce for Dynamics 365 BC Comparison Showcase - September 2026
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Inventory Management for Dynamics 365 BC Comparison Showcase - Oct 2026
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Document Management for Dynamics 365 BC Comparison Showcase – November 2026
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Document Management for Dynamics 365 Finance Comparison Showcase- November 2026
Dates subject to change
What Can You Expect?
2026 Showcase stats:
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600+ total engagements across four 2026 Comparison Showcases
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Average of 158 registrations per showcase, including live, on-demand, and PDF
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Attended by end users and partners from North America and internationally
How We Drive Registration:
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Series of 3 dedicated email blasts by MSDW to targeted groups of their 100K+ site members (All promotion includes your company logo/URL)
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Series of blog posts and social media promotion by ERP/CRM Software Blogs.
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Inclusion in MSDW "Upcoming Events" email.
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Posting on "Live Events" section on MSDW and ERP Software Blog
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Recorded webcast posted to MSDW video library.
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Inclusion in MSDW "New On-Demand Webcasts" email.
Important Details:
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Recorded demos are spliced together, with a moderator added to feel like a “live” webinar.
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Each Showcase Session is run three times in one day, then available on-demand on MSDW.
Why do the program with us?
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MSDW runs more than 150 webinars a year, resulting in over 13,000 targeted leads.
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The ERP/CRM Software Blogs have a wide reach, with approximately 90,000 combined site visitors per month, nearly 200 VAR/ISV active partner members, and popular social channels.
Reserve Your Spot:
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Fill out the online sign-up form to reserve your spot. Recording must be received no later than 2 weeks in advance.
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Contact info@erpsoftwareblog.com with questions
Bonus: AI Search Visibility
These showcases do more than generate leads. They put your company in front of AI search results too. Check out the screenshot showing a comparison showcase and a best-of list. These companies are being promoted by two of the largest media sites in the Dynamics channel. That is the kind of third-party validation that AI loves.
Want the best results? Review the tips at 5 Proven and Effective Ways to Follow Up with Webcast Leads
Examples of Previous Sessions:
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Budgeting Tools for Dynamics 365 BC/NAV Comparison Showcase Watch and Comparison PDF
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eCommerce for Dynamics 365 BC/NAV Comparison Showcase Watch
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AP Automation for Dynamics 365 F&O/AX Comparison Showcase Watch
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AP Automation for Dynamics 365 BC/NAV Comparison Showcase Watch and Comparison PDF
Fidesic
"Participating in the webinar series hosted by MSDW and ERP Software Blog has been a game-changer for us at Fidesic. Not only has it significantly boosted our visibility within the channel, but it's also been a rich source of high-quality leads. Many of our top customers today first discovered us through these sessions. We're thrilled with the results and eagerly anticipate continuing our participation. These webinars are a cornerstone of our outreach and engagement strategy, bringing tangible benefits to our business."
- Kevin Pritchard, Head Product Manager, Fidesic