A customer who agrees to a case study is doing you a favor, lending their time, name and reputation to your work. So don't repay them with a story that makes them sound like they had no idea how to run their business until your Microsoft Dynamics consultants showed up. Instead of portraying them as a company that needed rescuing, show them as smart enough to recognize an opportunity and forward-looking enough to act on it. Here's how to write a case study everyone is proud to

Changed your company name or acquired another business? Learn how to update your Group Bloggers membership, company listing, published posts, and URLs while preserving valuable SEO authority. Explore three options for managing your rebrand, what you need to update yourself, what our team can handle for you, and how to keep your online presence consistent.

A clever blog title might make you smile, but if it doesn't tell readers what the article is about, it could keep them from ever finding it. Using real examples from Microsoft Dynamics partner blogs, we look at why clear, descriptive titles work better for people, search engines and LLMs, plus the popular post that broke all the rules.

Case studies are worth the effort, but approvals can stall and some customers won't participate. Customer use cases are a faster alternative. They tell the story of a real customer situation, including the industry, company size, locations, systems and business problem, without naming the customer. Because a use case can focus on a single problem, Microsoft Dynamics partners can publish them regularly and give prospects enough detail to think, "That sounds a lot like us."

Anyone can write about the latest Microsoft release or Copilot feature. AI can produce that article in seconds. What your competitors can't copy is your team's real experience: the integration problems, reporting challenges and workarounds your Dynamics consultants solved for customers last week. Here's why those specific, real-world stories stand out from generic AI content, how they prove your expertise to prospects and how marketing can uncover them with a few simple quest

Your consultants, engineers and company founders are sitting on a goldmine of content, but they are too busy with billable work to write blog posts. So stop asking them to write. Ask them to talk. A 15 to 30 minute interview can uncover valuable insights, answer real prospect questions and produce several blog posts. With the right questions and a little help from AI, marketing can turn expert conversations into useful, authentic content without taking hours away from your bu

Old business listings are easy to forget, but profiles like Google Business Profile, Bing Places, Apple Business Connect and Clutch help Google, Bing and AI tools confirm who you are and what you do. For Microsoft Dynamics partners, that can affect which companies AI decides to mention. Here's why you should audit at least 10 of your online business listings, fix anything outdated or incomplete, and fill in any new fields.

Stop telling your sales team to “be more active on LinkedIn.” Instead, give them five specific prospects to engage with each week, based on the opportunities they already own in your CRM. By providing the people, posts and actions, marketing can make LinkedIn engagement simple, relevant and directly connected to sales opportunities.

How can you tell whether your Group Blog membership is really generating results? Discover how Western Computer tracks referral traffic, leads, qualified sales opportunities, pipeline and AI citations to measure the value of its ERP Software Blog membership. From GA4 reports and CRM source tracking to self-reported attribution, learn five practical ways to uncover the influence your membership may be having, even when the buyer journey does not begin with a clear referral cli

Should you write blog posts for humans or search engines? The answer is both. Search-optimised content helps prospects discover your business, while magazine-style articles build trust and show your personality. Learn how using both approaches can help your company get found and get chosen.

LinkedIn is becoming an important source for AI-generated answers. Learn how a consistent LinkedIn presence, supported by Amplify and group blog content, can strengthen your authority and visibility.

Discover how ERP and CRM partners can turn recurring customer questions into a complete content strategy. This practical formula shows how one SME interview or a collection of sales call transcripts can become an overview article, five detailed blog posts, a connected content cluster, multiple social posts and a downloadable lead-generation guide.

AI search is changing how ERP and CRM buyers discover potential partners. Learn why trusted third-party content, backlinks and an established group blog presence are now more valuable than ever.

Should ERP and CRM partners publish content on their own websites or group blog sites? Learn how using both can build trust, extend your reach and attract new prospects.

Learn how to submit a white paper to the blog’s resource directory and use gated content to generate new leads. This step-by-step guide explains how to upload and publish your resource, review your leads and improve performance with a strong description, professional cover image and relevant content.

Turn your existing product videos, demos, and webinars into useful blog content that improves SEO, gives search engines more to index, and helps your videos reach a wider audience.

Your company profile page is more than a directory listing. Discover six ways to make it clearer, more engaging and more effective at turning visitors into prospects.

Get your whole team involved in blogging with simple ways to capture expert knowledge, save consultants time, and turn common customer questions into useful blog content.

Learn how to use Yoast SEO to improve your blog posts, from choosing a focus keyphrase and writing stronger titles to optimizing meta descriptions, links, and overall content structure.

Turn expert knowledge into better blog posts without spending hours writing. The Record, Transcribe, Polish method helps ERP and CRM partners create useful, authentic content quickly.

Western Computer tracked just 498 sessions from ERP Software Blog over 12 months, but those visits were connected to $2 million in Dynamics 365 sales pipeline. Their results show why marketers need to look beyond traffic and connect every channel to leads, opportunities and pipeline.

Struggling to come up with blog topics? Here are 17 practical ideas ERP and CRM partners can use today, from answering common customer questions and sharing success stories to covering Microsoft news, comparisons, demos and more.

ERP buyers want pricing information before they are ready to book a sales call. Discover how ProSize ERP’s interactive Dynamics 365 Business Central pricing tool helps buyers self-qualify, gives partners better-quality leads, and provides valuable pricing and market benchmark data.

Learn how to submit a case study, showcase customer success and reach more potential buyers through our blog directories.