Simple 4 Step Content Plan for Small Microsoft Dynamics Partners Without a Marketing Team

If you are a Microsoft Dynamics partner starting from zero with marketing, you do not need a complex plan. You do not need a marketing team. You do not need a huge budget. You simply need a strategy you can stick with and a place to publish where your content will actually get seen.

I was reminded of this on a call with an ISV who has four excellent apps on AppSource.

These are strong, well-built products solving real problems for D365 Business Central

users. But when I looked at their digital footprint, everything was quiet. No blog. No

LinkedIn activity. Just great solutions sitting quietly on Marketplace, waiting to be

discovered.

She asked where to even begin. And yes, I have lots of marketing ideas (I could talk

about this all day). But I wanted to give her something simple, manageable, and

repeatable. Something a small partner can actually do, even without a dedicated

marketing resource.

Here’s the plan I gave her, and the same one I recommend to any small Microsoft

Dynamics partner who wants to start building visibility quickly.

Start With One Good Blog Post a Month

One original, high-quality blog post each month is enough to build momentum. And yes,

AI can absolutely help draft it as long as you bring the human knowledge, examples,

and nuances.

After that blog post is finished, here’s what I told her to do:

1. Publish the main article on ERP Software Blog (with links back to her site).

Why? Because our domain authority is significantly higher than most partner

websites, which means your content gets more visibility, more indexing, and

more AEO benefit right away. A good article on a high-authority site goes much

further than the same article buried on a new blog. (Get memberships details)

2. Ask AI to create a rewritten version or summary and publish that on the

partner’s own blog. This helps build the partner’s site over time without needing

to recreate content from scratch.

3. Ask AI to generate 6 LinkedIn posts based on the original article. Post 4 from

the owner’s LinkedIn profile and 2 from the company page. One idea, reused

across channels, increases reach without increasing workload.

4. Repeat every month because consistency matters.

So What Should Partners Write About?

This is where I see partners overthink things. They try to write broad thought leadership

pieces or generic product descriptions that don’t help with Google or AI search visibility.

Instead, I told her to sit down and brainstorm on:

“What are the top 10 questions prospects ask you during demos and sales

calls?”

Real questions. Specific questions. Pain-point questions.

Then turn each one into a blog post title.

For example:

• How does (product name) work inside Microsoft Dynamics 365 Business

  Central?

• How do nonprofits manage fund accounting more accurately in Business

  Central?

• What is the easiest way to manage multi-entity transactions in Dynamics 365?

These questions become the titles of your posts. Then simply answer them clearly and

directly, using strong Microsoft Dynamics and Business Central keywords.

This approach works beautifully because:

• AEO and LLM search engines prioritize clear Q&A content, not fluffy marketing.

• Prospects type questions word-for-word into search and ChatGPT.

This is one of the simplest, highest-ROI marketing strategies a Microsoft Dynamics

partner can implement, and almost nobody is doing it consistently.

A Few More Marketing Suggestions

In addition to the monthly Q&A blog strategy, I gave her a few extra steps that any small ISV or VAR can do right now:

• Write a “What is X?” post for each product

For example:

What is (product name) for Microsoft Dynamics 365 Business Central? Post this

on ERP Software Blog and link each post to AppSource/Marketplace listing and

your product page. You can even just use the information you already have on

your website product pages, just ask AI to tweak it.

• Create a basic FAQ page for your website

Take the list you brainstormed for blog topics and use that as an FAQ page on your website. AI/LLM search loves to see those pages.

• Build a simple editorial calendar in Excel

This helps you track:

• Which product you wrote about

• Where it was published (ERP Software Blog, your site, LinkedIn)

• When it went live

• What’s coming next

A small amount of structure goes a long way when you don’t have a marketing team.

These are easy wins that immediately improve your visibility and credibility.

You Don’t Need Complexity — You Need Consistency

There is so much more she could do. Landing pages, webinars, videos, lead magnets,

newsletters… the list is endless. Marketing is limitless.

But for a small Microsoft Dynamics partner with limited resources, the most important

thing is to start with a simple, repeatable plan you can actually implement.

One blog post.

One rewritten version.

Six LinkedIn posts.

One month at a time.

Any partner can do this. Even a partner without a formal marketing role. Even a partner

that feels like they are starting from zero.

And when you publish your main articles on ERP Software Blog, you multiply the impact

of every piece of content you create because you’re leveraging a site with high domain

authority, strong traffic, and a long history in the Microsoft Dynamics ecosystem. It’s one

of the easiest ways to get more reach, more visibility, and more AI search/AEO value

from your content, especially in the early stages.

If you’re a small Microsoft Dynamics partner looking to get started, this simple plan can

help you build momentum fast. And I’d love to help you amplify your content on a

platform built to support you.

Contact me at info@erpsoftwareblog.com

By Anya Ciecierski, ERP/CRM Software Blog Co-Founder