A customer who agrees to a case study is doing you a favor, lending their time, name and reputation to your work. So don't repay them with a story that makes them sound like they had no idea how to run their business until your Microsoft Dynamics consultants showed up. Instead of portraying them as a company that needed rescuing, show them as smart enough to recognize an opportunity and forward-looking enough to act on it. Here's how to write a case study everyone is proud to

A clever blog title might make you smile, but if it doesn't tell readers what the article is about, it could keep them from ever finding it. Using real examples from Microsoft Dynamics partner blogs, we look at why clear, descriptive titles work better for people, search engines and LLMs, plus the popular post that broke all the rules.

Anyone can write about the latest Microsoft release or Copilot feature. AI can produce that article in seconds. What your competitors can't copy is your team's real experience: the integration problems, reporting challenges and workarounds your Dynamics consultants solved for customers last week. Here's why those specific, real-world stories stand out from generic AI content, how they prove your expertise to prospects and how marketing can uncover them with a few simple quest

Your consultants, engineers and company founders are sitting on a goldmine of content, but they are too busy with billable work to write blog posts. So stop asking them to write. Ask them to talk. A 15 to 30 minute interview can uncover valuable insights, answer real prospect questions and produce several blog posts. With the right questions and a little help from AI, marketing can turn expert conversations into useful, authentic content without taking hours away from your bu

Stop telling your sales team to “be more active on LinkedIn.” Instead, give them five specific prospects to engage with each week, based on the opportunities they already own in your CRM. By providing the people, posts and actions, marketing can make LinkedIn engagement simple, relevant and directly connected to sales opportunities.

Should you write blog posts for humans or search engines? The answer is both. Search-optimised content helps prospects discover your business, while magazine-style articles build trust and show your personality. Learn how using both approaches can help your company get found and get chosen.

LinkedIn is becoming an important source for AI-generated answers. Learn how a consistent LinkedIn presence, supported by Amplify and group blog content, can strengthen your authority and visibility.

Discover how ERP and CRM partners can turn recurring customer questions into a complete content strategy. This practical formula shows how one SME interview or a collection of sales call transcripts can become an overview article, five detailed blog posts, a connected content cluster, multiple social posts and a downloadable lead-generation guide.

AI search is changing how ERP and CRM buyers discover potential partners. Learn why trusted third-party content, backlinks and an established group blog presence are now more valuable than ever.

Should ERP and CRM partners publish content on their own websites or group blog sites? Learn how using both can build trust, extend your reach and attract new prospects.

Turn your existing product videos, demos, and webinars into useful blog content that improves SEO, gives search engines more to index, and helps your videos reach a wider audience.

Get your whole team involved in blogging with simple ways to capture expert knowledge, save consultants time, and turn common customer questions into useful blog content.

Learn how to use Yoast SEO to improve your blog posts, from choosing a focus keyphrase and writing stronger titles to optimizing meta descriptions, links, and overall content structure.

Turn expert knowledge into better blog posts without spending hours writing. The Record, Transcribe, Polish method helps ERP and CRM partners create useful, authentic content quickly.

Western Computer tracked just 498 sessions from ERP Software Blog over 12 months, but those visits were connected to $2 million in Dynamics 365 sales pipeline. Their results show why marketers need to look beyond traffic and connect every channel to leads, opportunities and pipeline.

Struggling to come up with blog topics? Here are 17 practical ideas ERP and CRM partners can use today, from answering common customer questions and sharing success stories to covering Microsoft news, comparisons, demos and more.

This is one of the most common questions someone asks when they evaluate being a member of one of our group blog sites (ERP Software Blog, CRM Software Blog or ERP Cloud Blog) - “How much traffic will I get?

We just released our findings after the painstaking task of reviewing 162 Microsoft Dynamics partner websites. It's not gated. No form, no email required, just free info, and it's fun to see how your website might compare to the rest of the channel.

If you've been keeping an eye on how people search for things lately, you've probably noticed something. Fewer people are typing keywords into Google and scrolling through ten blue links. More of them are asking ChatGPT, Google AI Mode, or Perplexity a direct question and taking whatever answer comes back.

If you've been wondering why your competitors keep showing up in ChatGPT and Google AI Overviews while your content gets skipped, this graphic explains a lot.