How Group Blog Members Can Take Advantage of the Changes AI Brings to SEO

Google algorithms are changing fast!   

In response to the proliferation of AI content on the web, Google is giving increased weight in its rankings to well-researched, unique, human-written content. There is an increased emphasis on the quality of an article and the authority of the author vs. backlinks or other more traditional ranking factors. 

One of the benefits of this evolution of Google's algorithm is that small companies can now compete on more equal footing with larger Partners.  

Here are a few tips on how you can take advantage of the changes to SEO: 

1. Create High-Quality, NON AI-Generated Content 

   
   

Google's algorithm prioritizes authoritative content. You may think an AI-generated article sounds great, but Google can tell if it was written by AI, and it doesn’t like it.  

Partners should focus on unique, well-researched, and insightful content that cannot easily be generated by AI. The focus is now on quality over quantity. 

2. Authority and Trust  

   
   

Putting your content on the group blogs will build your Google E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals.  Google sees our Software Blogs as authoritative. Placing your content on our sites will increase the authoritativeness of all your content published on the web.  

We know Google prefers human versus company authorship. So, we have added “Author Schema Markup” tools to the group blogs that allow you to publish articles as an individual and link those articles in ways that will further build your E-E-A-T presence with Google.  

Read: How to Use the New Personal Author Schema System to Boost Visibility  

The first task is to create properly structured author pages on your own website. You can always schedule a call with Jeff for assistance. Then, follow a few simple steps when you post your blog articles on our sites. 

By doing this, you can quickly move ahead of the pack in this new age of AI search.  

Watch: Why You Should Post Content Under a Personal Name Versus a Company Name 

3. Make Your Content Stand Out  

   
   

Human Insight and Personalization: Content with personal stories or insights from a uniquely human perspective will stand out in a sea of AI-generated content. Dynamics Partners should focus on more than just data. You should produce case studies, original research, or personal narratives that resonate on an emotional level.  

Mix AI with Human Touch: While leveraging AI tools for efficiency, marketers need to strike a balance by injecting human insight, creativity, and emotional depth — all things AI-generated content lacks.  

Reference 3rd-Party Authoritative Sites: Google will view your content more favorably if it sees that it is supported by references (with links) to industry experts and other authoritative partners.  

4. Use Long-Tail Keywords  

   
   

Optimizing Niche Keywords: AI often gives general answers and may not fully answer a question. So, targeting specific long-tail keywords that focus on detailed queries can help partners capture more traffic.   

Here is a formula for crafting key niche words — reference the publisher/software and at least one of the following: a business process and/or a vertical.  

For example:  

•  Microsoft Dynamics 365 for Distribution Companies   

• Microsoft Dynamics 365 Simplified End-of-Year Accounting  

• Microsoft Dynamics 365 Inventory Control for Manufacturers  

Get One-to-One SEO Coaching: One of the many services our group blogs provide is one-to-one SEO coaching. Book a 30-minute call with Jeff Foreman, SEO analyst and specialist: Schedule a Meeting  

5. Update Your Content Regularly  

   
   

Frequent Updates: With the explosion of AI-generated content, staying relevant requires constantly refreshing your content to maintain ranking. Google will likely prioritize updated and fresh content, as stale or outdated material will struggle to rank.  

Relevance Over Time: Marketers should focus on creating "evergreen" content that remains relevant despite shifting trends and can be easily updated as new information becomes available.  

6. Structure Your Content for AI  

   
   

Easy-to-Read Format: Structuring content in a way that AI can easily digest and summarize (i.e., clearly defined headers, bullet points, and concise paragraphs) will help ensure that your content gets integrated into AI-generated search snippets.  

Short, Skimmable Sections: Both readers and AI prefer bite-sized, easy-to-read content, so structure your posts this way. It enhances both user experience and SEO performance.

7. Diversify Your Content  

   
   

More Than Just Writing: As it gets harder to rely on written content, partners should use other formats like podcasts, videos, or webinars to attract traffic.  

Hint: Google has a new podcast generation tool that can turn your content into human-sounding podcasts. Check out these videos to learn how to use this powerful tool: https://www.youtube.com/watch?v=U3SgtCWsjXg and https://www.youtube.com/watch?v=H1fQD9iZ7z4   

YouTube: Given reduced organic visibility on Google’s search page, content marketers will need to leverage YouTube content more strategically to drive traffic back to their websites.  

8. Include Images  

   
   

The more sophisticated AI becomes, the better it gets at reading images. Get ahead of the curve by including screenshots, charts, infographics, etc. It helps demonstrate your expertise and adds to your authoritativeness.   

Don’t be scared by the changes that AI is bringing to SEO. Use those changes to your advantage; they are game-changers.  

Need help? Schedule a Meeting  

By Jeff Foreman, ERP/CRM Software Blog Co-Founder