It is all about being found. If you are a Dynamics ISV partner you want your brand to be found, and known, by prospects and by partners. That has gotten harder in recent times. So, you need to make sure that you are taking advantage of all the opportunities you do have to be known within the Dynamics channel and market. Here are 8 ways the ERP and CRM Software Blog sites help you do that: 1) Blog Posts – by posting your content on the group blog site you get more eyebal

Do you like cold calls? ISV partners often need to form new relationships with VAR partners in the Microsoft Dynamics community and many of them still rely on cold calls - either a phone call or an email blast out to a list of Dynamics partners with a “do you want to do business with us” type of appeal. As a VAR partner I can tell you that I get far too many of these “cold calls” and I tune them out. But I can also tell you that there is a better way. If I already know your n

When I started using Twitter, many people gave me advice on WHAT to do, but they didn’t actually tell me HOW to do it, or what TOOLS I could use to actually get it done. So I want to make it easy for you. Here are some specific Twitter tips and the tools I use to actually get them done. Tip #1: Don’t Clog My Twitter feed You want to drip content out to your audience, not overwhelm them with a tidal wave and then a drought. Since nobody should spend 24/7 on Twitter, you need t

I have a three step formula I use so that I never run out of blog content.   Step 1) Record Step 2) Transcribe Step 3) Polish Let me explain how this works Many of us who are charged with writing blog posts are marketers, not the Dynamics ERP/CRM software or industry experts.   Unless you are very lucky, those experts would never consider writing a blog post; they are too busy being billable. This is not a problem; you just need to follow this formula. First, identify the

Do posts on group blogs really get more traffic? To answer this question for myself I did a little experiment. I posted an article on the company blog of a VAR. In one year it got 260 views . I posted a rewritten version of the article, on exactly the same topic, on the ERP Software Blog on that VARs account. In one year the article got 6,539 views . That is over 2000% more traffic to the article posted on the group blog site. So you tell me, where should you put your conten