Overview and demo videos are attention-grabbing. They are also full of keywords, which makes them great content to use for blog posts.
We always recommend posting some kind of text along with your video. This would be a written summary (at least 250 words) or a transcription.
Here are a few good examples of videos posts by members on the ERP Software Blog:
A 250-word summary with bullet points will boost the SEO of the page and it will increase the SEO of the video itself for ranking on Google search, as well as on YouTube. A well-written summary will also entice more people to watch the video.
We also recommend making a transcript because they create a ton of indexable content for Google’s search engine spiders. Getting your own transcription is far more accurate for picking up all the important keywords, instead of relying on Google’s transcription engine to figure out the nuances of a video about technology and software. We recommend using the human transcription service at Rev.com.
Of course, writing a nice blog post about the video topic, with the video embedded within the post, is the best option of all to make the most of the content.
Here is a great example from Bam Boom Cloud: https://www.erpsoftwareblog.com/2021/11/microsoft-dynamics-365-business-central-demo-bam-boom-cloud/
Google will pick up audio from videos and use it to determine the content of a page. According to SEO guru Neil Patel, posting a video may help your SEO rankings, but there is no official mention of this from Google as a ranking factor for a page. However, Google does mention that embedding videos on well-trafficked pages is a ranking factor for getting the video into Google's search results.
So use your videos on the ERP/CRM Software Blog sites to get more traffic.
Questions: Email email@example.com