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What is a Backlink And Why Should ERP/CRM Partners Care?
Backlinks are valuable for SEO because they represent a "vote of confidence" from one site to another.
Jan 16, 20232 min read
Tip: Why ERP/CRM Partners Always Have Something To Blog About
I speak to a lot of owners of ERP and CRM companies about the benefits of group blogging.
Dec 27, 20222 min read
Tip: How ERP/CRM Partners Can Turn Conversations Into Blog Content
There are so many ways that you can take conversations you have every day with prospects and customers and turn them into blog posts.
Dec 27, 20221 min read
Tip:My Best Blogging Tip You Think You Have Never Heard
I feel like I tell this tip all the time. Yet every time I say it people are still amazed and act like they have never heard it before. So, I’ll just keep saying it. This is the fastest way to write a blog post. Ready? Record – Transcribe – Edit 1) Record yourself, or another subject matter expert, talking about an interesting topic. 2) Get a transcription of the recording from a service such as Rev.com. 3) Edit the information from the transcription into a
Oct 18, 20223 min read
Tip: Use Your Videos As Blog Posts
Overview and demo videos are attention-grabbing. They are also full of keywords, which makes them great content to use for blog posts. We always recommend posting some kind of text along with your video. This would be a written summary (at least 250 words) or a transcription. Here are a few good examples of videos posts by members on the ERP Software Blog: https://www.erpsoftwareblog.com/2021/05/fabless-semiconductor-companies-rely-tensoft-fsm-3-minute-video/ https://www.er
Apr 20, 20222 min read
Tip: Blog Rewrites Give You More Content With Less Work
If you want to use the same content on multiple blog sites, the best strategy is to rewrite it so that the content is fresh. This does not j
Jan 31, 20223 min read
Tip: How to Prove the Value of Group Blogging
Everyone says it. These days prospects are more educated and further along in the buying cycle by the time they talk to you. You need to get your name out there, and show your expertise, where those prospects are doing their research. One of the best ways to do that is with blog posts. Good blog posts are not easy to produce. So when you and your team spend the time to write that content, you want it to be seen by as many people as possible. You could put the blog post on you
Dec 3, 20213 min read
Tip: Be Able To Show Proof That You Licensed That Image
I trust you. I bet you properly licensed that copyright protected image you have on your website. But the real question is, can you prove it? As some people have found out the hard way, if you can’t prove it, you are in trouble. If you get a letter from a lawyer saying that you have a copyright protected image (or song) on your website it is up to you to prove that you purchased it. And sometimes that is easier said than done. The graphic designer who designed your website, y
Mar 5, 20213 min read
Tip: Keep an Inventory List to Track Published Blog Posts
Wait, didn’t I already write about this? Once you have been blogging for a while, it all starts to become a blur. It is very difficult to remember what you have written about and when and where, it was published. But there is value in knowing what you have already written about and being able to quickly find the URL. 1) Blog posts can be used as a “knowledge base” for your organization. If the sales guy wants to reply to a prospect on the right way to change their Dynami
Mar 5, 20212 min read
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