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Tip: Marketing Clues You Can Find in 4 Google Analytics Reports

How often do you remember to check the Google Analytics data for your website?


Most people can go several months without thinking about it and that means you are missing out on valuable insights into the success of your online marketing efforts.


For that reason, you can ask Google to automatically email you top reports.

Here are 4 reports we think are valuable for checking your blogging stats:


1) Top 10 Blog Posts on www.yoursite.com To generate this report in Google Analytics 3 see the drill down example below - click Behavior>Site Content>Landing Pages and then use the search bar to search for the name of the directory of your blog (typically "/blog/ )


2) Top 10 Web Pages on www.yoursite.com - click Behavior>Site Content>Landing Pages. Or instead of Landing Pages click all pages to see which pages get the most traffic from both internal links on your site and external links.


3) Top 10 Referral Sources to your site - click Acquisition>All Traffic>Referrals


4) Top 10 Referral Links from www.erpsoftwareblog.com (or another group blog site) to your site - click Acquisition>All Traffic>Referrals then click on the line showing the traffic for the erpsoftwareblog.com to drill down to see the individual posts that are sending you traffic.


Example drill down for generating a report



From these reports I can tell:


· The topics my blog readers are most interested in (which gives me ideas for new blog posts).


· The pages on my website are the most popular (which determines which ones I link to from blog posts and promote on the home page).


· The sites that refer the most traffic to my website (which helps me determine where to build links and pay for directory listings).


And since www.erpsoftwareblog.com is often a top referring site I can also tell:


· Which pages from the ERP Software blog site send my site the most traffic.


You can also use the data in these reports to decide which posts to update, optimize or generally improve. You may be surprised to see posts that are over five years old sending you lots of traffic even though they have outdated information.


And don't forget to check out your Group Blog post data in the back end of the Group Blogs. For details check out our post: "See Which Of Your Group Blog Posts Gets the Most Traffic"


Setting up an automated report in Google Analytics is very simple.


1) Log in to your Google Analytics account.


2) Find the report you are interested in.


3) Click “Email”


4) In the pop-up box enter your email address, report format, and frequency.



Looking at these reports each month helps me to keep track of what my readers are interested in.


What will your Google Analytics reports tell you?


NOTE: “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. These instructions will change once you start using Google Analytics 4 (G4)”


By Anya Ciecierski, Co-Founder, ERP Blog LLC


Join a group blog at www.groupbloggers.com



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