Tip: Marketing Clues You Can Find in 4 Google Analytics Reports

How often do you remember to check the Google Analytics data for your website?


Most people can go several months without thinking about it and that means you are missing out on valuable insights into the success of your online marketing efforts.


For that reason, you can ask Google to automatically email you top reports.

For example, here are reports I liked to get for the CAL Business Solutions site. On the first of the month Google Analytics would kindly send me these 4 reports as PDF documents:


1) Top 10 Blog Posts on www.calszone.com


2) Top 10 Web Pages on www.calszone.com


3) Top 10 Referral Sources to www.calszone.com


4) Top 10 Referral Links from www.erpsoftwareblog.com to www.calszone.com



From these reports I can tell:


· Which topics my blog readers are most interested in (which gives me ideas for new blog posts).


· Which pages on my website are the most popular (which determines which ones I link to from blog posts and promote on the home page).


· Which sites refer the most traffic to my website (which helps me determine where to build links and pay for directory listings).


And since www.erpsoftwareblog.com is always the top referring site I can also tell:


· Which pages from the ERP Software blog site send my site the most traffic (which is actually the Directory-By Location page).


Setting up an automated report is very simple.


1) Log in to your Google Analytics account.


2) Find the report you are interested in.


3) Click “Email”.


4) In the pop up box enter your email address, report format and frequency.



Looking at these reports each month helps me to keep track of what my readers are interested in.


Once a quarter, and at the end of each fiscal year, my excellent assistant Stacy compiles a more detailed report in Excel that tracks and compares all of our important statistics for www.calszone.com from Google Analytics. The report shows:


· Page Rank


· Sessions (Visitors)


· Sessions Same Quarter Previous Year


· % Increase Over Previous Year


· Pages/Sessions


· Organic Search


· Direct


· Referral


· Social


· Other


· Email


· Display


· Paid Search


· Referring Sites


· Referral Count


· Twitter Followers