Our group blog members have joined to leverage the power of the group. Together they're using the tips and tricks in the marketing toolbox to attract customers to their company.
A great tool is a backlink. Backlinks, also called hyperlinks or inbound links, are links on another site that direct prospects back to your company's website. They are powerful because they help prospective customers connect with your business.
But backlinks do even more. They are also valuable for SEO (Search Engine Optimization).
Why is that important?
Backlinks: valuable for SEO
Search engines like Google, Microsoft Bing, or Yahoo use backlinks as a ranking signal. When one website links to another, it means they believe the content is noteworthy. High-quality backlinks can help to increase a site's ranking position and visibility in search engine results (SEO).
Backlinks are valuable for SEO because they represent a "vote of confidence" from one site to another.
Search engines employ robots to crawl through sites regularly and index the entire web. The robots scan your content to identify keywords and gather data about the amount and quality of backlinks to pages on your website.
Backlinks signal search engines that other sites consider your content valuable enough to send visitors to it. If many sites link to a page on your website, search engines infer that your content is of interest and worth ranking highly on a SERP (search engine results page).
Domain Authority is a search engine ranking score. If a site with a high domain authority consistently links to your site over time, it will positively affect your website's ranking position on search engines.
Our sites have high domain authority.
(Hint: if you are thinking of paying to be listed on another site, check their domain authority first. At the very least, it should be higher than your own company website’s domain authority to be valuable to you.)
Our members can create dozens of backlinks from the ERP Software Blog, ERP Cloud Blog, and CRM Software Blog to pages on their own websites so that these landing pages rank more highly in Google than they otherwise would. Our members also use backlinks to drive traffic to high-value content (case studies, whitepapers, demo videos, webinars) that they publish on their company websites.
According to HubSpot's marketing statistics, "Web traffic is among the top two most common measurements of success for content marketing strategies."
Higher website ranking = More prospects finding your website = More leads.
Are you making the most of backlinks?
Here's a tool for you to try: Check your backlinks and page rank with Link Explorer
Sign up as a group blog member and start posting on our sites.
By David Foreman, ERP/CRM Software Blog Co-Founder