Here a few tips for all of our group bloggers to keep in mind.
To keep the site focused on lead generation, your main audience should be prospects researching ERP/CRM software – make your posts relevant to them!
We recommend that posts be at least 750 words. Quality is more important for readers, keywords and length (1000 words or more) are more important for SEO. Ideally, you will write for both.
Write in language that prospects use – no industry jargon or marketing fluff. Write as if you were speaking to a real person, not too formal. Keep the “human touch” – add personality to your posts.
Make your posts interesting, educational – not salesy or a blatant marketing message (although you CAN have a clear call to action in your post).
ERP Members only: For each post, you must choose only ONE product category (i.e., About Dynamics GP, About Dynamics NAV…) even if your post applies to more than one product. This category dictates where the post is syndicated on the Dynamics community, and we do not want duplicate content on multiple product pages.
When the post is shown on other sites the only way people will know who wrote it is by your byline, so it is very important to remember to put a line like this at the end of all your posts:
By (Company Name) – (State) Microsoft Dynamics (x) Partner
(for example: by CAL Business Solutions - Connecticut Microsoft Dynamics GP Partner)
Note: Don’t use the SAME exact byline each time, mix it up.
The secret to a great post is a great title that will make web surfers stop and read and is seen in Google Alerts. The title should be short, engaging, catchy, to the point, and should include KEYWORDS. Check out: How to Write Magnetic Headlines & The Importance of Using Keywords in Headlines
By Anya Ciecierski, Co-Founder, ERP Blog LLC
Questions? Email me at info@erpsoftwareblog.com