Our Backlinking Strategy and Do-follow vs. No-follow links

Group Bloggers
Nov 5
2 min read

Let's Talk About Links: Our "Quality Over Quantity" SEO Strategy

As a member of our community, we know you're focused on building your brand and authority. A key part of that is search engine optimization (SEO), and a big part of SEO is backlinks.

You may have noticed that our platform has a specific linking policy:

Each member profile receives one powerful do-follow backlink on their profile page.
All other links in member-generated content are set to no-follow.

This isn't an accident—it's a deliberate strategy designed to provide the maximum long-term value to all our members. Here’s why we do it.

Your High-Value Profile Link

Our site has worked hard to build a high Domain Authority (DA). In the world of SEO, a link from a high-DA site is a powerful "vote of confidence" for your own website.

We provide one do-follow link on your profile page precisely for this reason. This single, high-quality link is sufficient to pass on the authoritative "link juice" and SEO benefits you need from our platform. It’s a clean, strong signal to Google that connects your brand to ours. Quality, in this case, truly beats quantity.

Protecting Our Collective Value

So, why not allow do-follow links everywhere?

The answer is simple: protection.

If we allowed all member-generated content to include do-follow links, search engines like Google would quickly re-classify our entire site. We would stop looking like a high-authority community and start looking like a "link farm"—a site that exists only to artificially inflate link counts.

This would be catastrophic for two reasons:

Our site would be damaged. Google would penalize our domain, and our hard-won authority would vanish.
Your profile link would become worthless. A link from a penalized, low-authority "link farm" has zero value.

By protecting our platform from looking like spam, we are directly protecting the value of your most important link.

The Value of No-Follow Links

This doesn't mean your other links are useless. Far from it! We firmly believe our members derive significant value from the large volume of no-follow links they generate.

Remember, a no-follow link still:

Drives referral traffic: Real, interested people click those links and land on your site.
Builds brand awareness: Every link is another opportunity for someone to see your brand or site name.
Signal Search Engines: Search engines still see the link back to your website and use that reference as a signal that your site has relevant content on a high domain authority site like ours.
Creates a natural profile: A healthy backlink profile (in Google's eyes) is a natural mix of do-follow and no-follow links.

Our Commitment: A Long-Term Partnership

Our linking policy is a carefully crafted balance. It’s designed to give you a powerful, legitimate SEO boost while simultaneously protecting the entire community—and your link's value—for the long haul.

It's a "quality over quantity" strategy, and it ensures that your membership here is a sustainable, valuable, and safe investment in your brand's online growth.

If you have any questions please contact us at: info@erpsoftwareblog.com