Amplify Members: How to Add an Author Page and Author Bio Block to Your Posts

As part of your Amplify benefits we give you the ability to add Author pages plus an “Author Bio” block at the end of your blog posts, with a photo and text. This has benefits for SEO, plus trust and engagement.  

How to add an author bio block: 

You can find step-by-step instructions on how to add a new author page here.

What is an Author Page?

An author page is a dedicated webpage that provides detailed information about an individual team member, such as an executive, employee, or contributor. Its purpose is to humanize the company by showcasing the people behind the brand and highlighting their experience, expertise, and role within the organization. 

Key Elements Typically Included: 

• Full name 

• Job title and department 

• Professional biography or career background 

• Headshot or professional photo 

• Education and credentials 

• LinkedIn or social media links 

• Contact information (optional) 

• Fun facts or personal interests (optional for a more personable tone) 

To improve SEO and support structured data indexing by search engines, bio pages should use Schema.org markup, specifically the Person type. This can be implemented in JSON-LD format in the page’s HTML.  Contact us if you need help setting up a Bio page on your company website 

Important Notes About the Author Bio Block: 

1. Filling in the fields on this page will add an author bio section to the bottom of ALL future posts  - unless it is disabled or suppressed on an individual post (see below). 

2. Changes to this page will only impact future posts; they will NOT change existing posts. 

3. You can EDIT the text in your author's bio block, but it will NOT change anything that has already been published. Once an author block is published for a post, it cannot be changed or attributed to a new author in the future. 

4. You can change the author's name that shows at the TOP of the post.  Doing this will prevent the Author Bio block from being displayed (because it means you wanted a different author). Instructions to show a different author.  

But what if you decide you do not want that author block to show on a specific post? 

How to suppress the author bio block on an individual post: 

At the bottom of the post /edit page check the box: Suppress Author Bio Block 

Or 

If you place a value in the Alternate Author field on a post/edit page, the Author Bio Block will also be suppressed because the author of the post will be assumed to be someone other than the standard author set up in the Author Bio menu. 

 Why should you add an author page? 

SEO Value 

1. Improved E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) Google uses E-E-A-T as part of its quality assessment. When blog content is clearly tied to a real, knowledgeable person, it signals trust and credibility, which can help your site rank higher.

2. Linking Opportunities You can include a link to the author's LinkedIn profile or other content they’ve written, which enhances site structure and encourages deeper engagement. 

3. Brand Signals When the same author appears consistently across high-quality content, it strengthens the brand’s topical authority in Google's eyes, especially if that person is also active on LinkedIn or has a personal brand. 
   

Trust + Engagement Benefits 

1. Humanizes the Content Readers are more likely to trust and connect with content that has a face and a name behind it. This can increase time on site. 

2. Establishes Thought Leadership A strong author bio reinforces that the insights come from someone with real experience, making the content more persuasive and valuable, especially in B2B contexts like CRM or ERP software. 
   

An author page builds trust, enhances Google’s perception of your site’s authority, and supports user engagement, all of which are positive SEO signals that can help your blog rank better and convert more readers. 

If you need assistance, please book a call.