“Can you imagine if we actually got one member in every state?” I clearly remember sitting in our kitchen and asking my husband that question just before the ERP Software Blog launched in June 2009. In 2021 we have 120 members across several sites that are the most popular ERP and CRM group blogs, not just in our channel, but on the web. But let’s go back to when it all began. I started working the Dynamics channel in 1999 and have been the Director of Marketing at CAL Busine

There is an easy way to find out if someone else is plagiarizing your content (or if you have copied theirs!) I use the site www.copyscape.com . Copy and paste the text in question into the Copyscape page and do a premium search. You will see results of any matching text that has already been published on the web by you or someone else. Click on the title or “compare text” and Copyscape will tell you the percentage of copied text. Or you can check your entire site. In Copysc

What if you plan a party and nobody shows up? Or worse, just one or two show up and you stare awkwardly at each other while they wonder where all the cool people went instead? The same is true if you present a session at an event. Don’t just rely on the event coordinators to promote your session, do your part to get people into the room to listen to you. Attendees usually have several sessions to choose from during a single time slot, and plenty of people to distract them in

Suppose you need an image to use in your blog post, but you don’t want to pay for it. It’s just a quick little blog post after all. Since you are a responsible online citizen you don’t just copy and paste any old image online, you try to do it right. You go to Google images and do a search. For example, you search for “CRM Word Cloud”. Then you click on the “Settings” gear icon, click on “Advanced Settings” and filter by “Usage Rights”. You select “Free to use or share” and S

If you want to use the same content on multiple blog sites, the best strategy is to rewrite it so that the content is fresh. This does not just mean changing the title and a few sentences. It should be less than 50% the same as something that has already been published. You don’t need to guess on this, you can use a site like www.copyscape.com to get an exact percentage. Who can rewrite your content? Honestly, it is hard to rewrite your own content; if you wrote it, you like

If you want the best SEO results you really should not post exactly the same blog article on more than one site. But many of you that write for the ERP/CRM Software Blogs also write for your own company blog sites. How can you avoid duplicate content across company and group blogs? Here are my 3 tips: 1) REWRITE If you have a fantastic blog post you want to share on both your company blog AND the ERP/CRM Software Blog, the very best option is to rewrite the original post

Do posts on group blogs really get more traffic? To answer this question for myself I did a little experiment. I posted an article on the company blog of a VAR. In one year it got 260 views . I posted a rewritten version of the article, on exactly the same topic, on the ERP Software Blog on that VARs account. In one year the article got 6,539 views . That is over 2000% more traffic to the article posted on the group blog site. So you tell me, where should you put your conten

If you want to post an article on the ERP/CRM Software Blogs that has already been posted on another site, you need to add a canonical link

and using text links to benefit your company website and increase lead flow. Learn how to use the free Yoast SEO plugin to get the most from your blog posts and start ranking in Google search engine results. We also cover helpful tools for SEO and blogging: SpyFu, Keyword Hero, Moz, CopyScape and Google tools. Outbound links and keyword selection are essential; watch this Advanced Blog Training call to learn the key aspects of SEO and blogging.