Company Blog vs. Group Blog: Where Should ERP and CRM Partners Actually Publish?

Group Bloggers
6 days ago
2 min read

Illustration comparing a company blog with a group blog, showing a local business website beside a globally connected network of readers and blog posts.

Where should ERP and CRM partners put their blog posts to reach the most prospects? Isn’t it better to put content on your own blog site?

In the spirit of a true tech answer: it depends. The short version is, do both.

Your Own Blog vs. a Group Blog

Think of your own company blog as your local newspaper. People who already know you, current customers, prospects deep in your funnel, come there expecting to see you. The group blog is more like a national newspaper: bigger reach, bigger audience, people who’ve never heard of you yet, actively evaluating software and vendors, searching for exactly the topics you write about.

Create Different Content for Each Blog

Because of that difference, a lot of our members write differently for each one. Their own blog can have more “human” focused content, easier to read. Articles that show company personality, behind-the-scenes stories, content that builds trust in who you are.

Content on the group blog can focus on SEO/AEO strategy, written to attract new traffic (and search robots) and get found by people who don’t know them yet.

Why Domain Authority Matters

Here’s something else worth thinking about when deciding where to post: domain authority. It’s smart to post on sites with a higher domain authority than your own, since Google puts more weight on links from more authoritative sites. Group blog sites carry high domain authority, and many partner websites are far lower. A benchmark report comparing domain authority (and other stats) across 162 Microsoft Dynamics partner websites is worth a look to see where you stand.

Use Both Blogs to Cover the Whole Journey

A good practice: post a traditional blog post on your own website, then ask AI to rewrite it in “AEO style” to post on the group blog site.

Your own blog builds trust with people who already know your name. The group blog gets you in front of people who don’t, yet. Do both, and you cover the whole journey.