Case studies are worth the effort, but approvals can stall and some customers won't participate. Customer use cases are a faster alternative. They tell the story of a real customer situation, including the industry, company size, locations, systems and business problem, without naming the customer. Because a use case can focus on a single problem, Microsoft Dynamics partners can publish them regularly and give prospects enough detail to think, "That sounds a lot like us."

Stop telling your sales team to “be more active on LinkedIn.” Instead, give them five specific prospects to engage with each week, based on the opportunities they already own in your CRM. By providing the people, posts and actions, marketing can make LinkedIn engagement simple, relevant and directly connected to sales opportunities.

LinkedIn is becoming an important source for AI-generated answers. Learn how a consistent LinkedIn presence, supported by Amplify and group blog content, can strengthen your authority and visibility.

AI search is changing how ERP and CRM buyers discover potential partners. Learn why trusted third-party content, backlinks and an established group blog presence are now more valuable than ever.

Should ERP and CRM partners publish content on their own websites or group blog sites? Learn how using both can build trust, extend your reach and attract new prospects.

Turn your existing product videos, demos, and webinars into useful blog content that improves SEO, gives search engines more to index, and helps your videos reach a wider audience.

Get your whole team involved in blogging with simple ways to capture expert knowledge, save consultants time, and turn common customer questions into useful blog content.

Western Computer tracked just 498 sessions from ERP Software Blog over 12 months, but those visits were connected to $2 million in Dynamics 365 sales pipeline. Their results show why marketers need to look beyond traffic and connect every channel to leads, opportunities and pipeline.

Struggling to come up with blog topics? Here are 17 practical ideas ERP and CRM partners can use today, from answering common customer questions and sharing success stories to covering Microsoft news, comparisons, demos and more.

Your product demos, explainer videos and webinars can do more than collect views on YouTube. Learn two simple ways to transform existing videos into search-friendly blog posts that attract more traffic and extend the value of your content.

Expand your reach beyond your company blog. Industry-focused group blogs help ERP and CRM partners build credibility, strengthen thought leadership, target more keywords, and create multiple prospect touchpoints while driving more qualified traffic back to their websites.