17 Blog Topic Ideas Every ERP and CRM Partner Can Steal Today

“I don’t have anything to write about.” It’s the most common thing we hear from ERP and CRM partners.

If you’ve been in the ERP or CRM industry for even a short time, you have plenty of topics to write about. You just need to know where to look (and sometimes who to ask).

Here are 17 ideas that have worked well for other VAR and ISV partners:

1. Answer the questions every prospect asks on a sales call.
   

2. Pull real issues from your support chats. Write about problems every client hits during or after implementation.
   

3. Answer the questions you WISH prospects would ask, like “What happens to my data if I ever want to switch systems down the road?”

4. Write about the feature that makes people say “WOW” in a demo, and how clients use it.  Bonus: embed a short demo video.
   

5. Explain something that feels obvious to you but confuses outsiders. Try describing your work to a non-industry friend and write down what they ask. (“Is Dynamics 365 the same as Business Central?” is a great place to start.)
   

6. Recap a recent webinar or event you presented at or attended.
   

7. Share a customer success story, or a “problems we solved this month” roundup.
   

8. Compare your product to a competitor. (Readers and LLMs love comparisons.)
   

9. Interview your own team. Favorite projects, why they like working there, best advice for customers.
   

10. Report on recent Microsoft news and translate what it means for your customers.
    

11. Take a vendor’s published content and add your own take on it.
    

12. Tell the story of a failed implementation you rescued (keep it anonymous).
    

13. Break down something confusing, like Microsoft licensing options, in plain English.
    

14. Review an add-on tool you love. The vendor will often help promote the post too, for a win-win.
    

15. Repurpose content that’s already sitting in your sales decks or on your website.
    

16. Republish and refresh an old blog post.
    

17. Get your team in a room for twenty minutes and brainstorm. You’ll walk out with a longer list than you think.
    

Why Blogging Is Worth the Effort

Here’s why it’s worth the effort: top posts on our group blogs pull in thousands of views a month, and that visibility isn’t just Google anymore. Group blog members get help with SEO and AEO (Answer Engine Optimization), so posts show up when people ask AI, too.

In fact, AI loves to see your content on high-authority third-party sites like ours. It leads to more citations.

Need Help Creating Blog Content?

Don’t want to write it yourself? Our team offers a blog writing and rewrite service, and we’re happy to recommend other writers too.

Ready to put these topics to work?

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