Case studies are worth the effort, but approvals can stall and some customers won't participate. Customer use cases are a faster alternative. They tell the story of a real customer situation, including the industry, company size, locations, systems and business problem, without naming the customer. Because a use case can focus on a single problem, Microsoft Dynamics partners can publish them regularly and give prospects enough detail to think, "That sounds a lot like us."

Anyone can write about the latest Microsoft release or Copilot feature. AI can produce that article in seconds. What your competitors can't copy is your team's real experience: the integration problems, reporting challenges and workarounds your Dynamics consultants solved for customers last week. Here's why those specific, real-world stories stand out from generic AI content, how they prove your expertise to prospects and how marketing can uncover them with a few simple quest

Old business listings are easy to forget, but profiles like Google Business Profile, Bing Places, Apple Business Connect and Clutch help Google, Bing and AI tools confirm who you are and what you do. For Microsoft Dynamics partners, that can affect which companies AI decides to mention. Here's why you should audit at least 10 of your online business listings, fix anything outdated or incomplete, and fill in any new fields.

LinkedIn is becoming an important source for AI-generated answers. Learn how a consistent LinkedIn presence, supported by Amplify and group blog content, can strengthen your authority and visibility.

Should ERP and CRM partners publish content on their own websites or group blog sites? Learn how using both can build trust, extend your reach and attract new prospects.

Turn expert knowledge into better blog posts without spending hours writing. The Record, Transcribe, Polish method helps ERP and CRM partners create useful, authentic content quickly.

Western Computer tracked just 498 sessions from ERP Software Blog over 12 months, but those visits were connected to $2 million in Dynamics 365 sales pipeline. Their results show why marketers need to look beyond traffic and connect every channel to leads, opportunities and pipeline.

Struggling to come up with blog topics? Here are 17 practical ideas ERP and CRM partners can use today, from answering common customer questions and sharing success stories to covering Microsoft news, comparisons, demos and more.

ERP buyers want pricing information before they are ready to book a sales call. Discover how ProSize ERP’s interactive Dynamics 365 Business Central pricing tool helps buyers self-qualify, gives partners better-quality leads, and provides valuable pricing and market benchmark data.