Western Computer tracked just 498 sessions from ERP Software Blog over 12 months, but those visits were connected to $2 million in Dynamics 365 sales pipeline. Their results show why marketers need to look beyond traffic and connect every channel to leads, opportunities and pipeline.

Expand your reach beyond your company blog. Industry-focused group blogs help ERP and CRM partners build credibility, strengthen thought leadership, target more keywords, and create multiple prospect touchpoints while driving more qualified traffic back to their websites.