Your consultants, engineers and company founders are sitting on a goldmine of content, but they are too busy with billable work to write blog posts. So stop asking them to write. Ask them to talk. A 15 to 30 minute interview can uncover valuable insights, answer real prospect questions and produce several blog posts. With the right questions and a little help from AI, marketing can turn expert conversations into useful, authentic content without taking hours away from your bu

Old business listings are easy to forget, but profiles like Google Business Profile, Bing Places, Apple Business Connect and Clutch help Google, Bing and AI tools confirm who you are and what you do. For Microsoft Dynamics partners, that can affect which companies AI decides to mention. Here's why you should audit at least 10 of your online business listings, fix anything outdated or incomplete, and fill in any new fields.

How can you tell whether your Group Blog membership is really generating results? Discover how Western Computer tracks referral traffic, leads, qualified sales opportunities, pipeline and AI citations to measure the value of its ERP Software Blog membership. From GA4 reports and CRM source tracking to self-reported attribution, learn five practical ways to uncover the influence your membership may be having, even when the buyer journey does not begin with a clear referral cli

Discover how ERP and CRM partners can turn recurring customer questions into a complete content strategy. This practical formula shows how one SME interview or a collection of sales call transcripts can become an overview article, five detailed blog posts, a connected content cluster, multiple social posts and a downloadable lead-generation guide.

AI search is changing how ERP and CRM buyers discover potential partners. Learn why trusted third-party content, backlinks and an established group blog presence are now more valuable than ever.

Your company profile page is more than a directory listing. Discover six ways to make it clearer, more engaging and more effective at turning visitors into prospects.

Western Computer tracked just 498 sessions from ERP Software Blog over 12 months, but those visits were connected to $2 million in Dynamics 365 sales pipeline. Their results show why marketers need to look beyond traffic and connect every channel to leads, opportunities and pipeline.

Expand your reach beyond your company blog. Industry-focused group blogs help ERP and CRM partners build credibility, strengthen thought leadership, target more keywords, and create multiple prospect touchpoints while driving more qualified traffic back to their websites.