Stop telling your sales team to “be more active on LinkedIn.” Instead, give them five specific prospects to engage with each week, based on the opportunities they already own in your CRM. By providing the people, posts and actions, marketing can make LinkedIn engagement simple, relevant and directly connected to sales opportunities.

Learn how to submit a white paper to the blog’s resource directory and use gated content to generate new leads. This step-by-step guide explains how to upload and publish your resource, review your leads and improve performance with a strong description, professional cover image and relevant content.

Western Computer tracked just 498 sessions from ERP Software Blog over 12 months, but those visits were connected to $2 million in Dynamics 365 sales pipeline. Their results show why marketers need to look beyond traffic and connect every channel to leads, opportunities and pipeline.

Learn how to submit a case study, showcase customer success and reach more potential buyers through our blog directories.