Updated: Mar 25, 2021
Do posts on group blogs really get more traffic?
To answer this question for myself I did a little experiment.
I posted an article on the company blog of a VAR. In one year it got 260 views.
I posted a rewritten version of the article, on exactly the same topic, on the ERP Software
Blog on that VARs account. In one year the article got 6,539 views.
That is over 2000% more traffic to the article posted on the group blog site.
So you tell me, where should you put your content if your goal is to attract the most prospects to buy your software?
Some people have the objection that posting content on a group blog is benefiting that site’s SEO more than their own site. But that just doesn’t matter if that site is getting more people to read your content.
To me it is simple: Traffic = Leads = New Clients = Revenue.
By Anya Ciecierski, Co-Founder, ERP Blog LLC
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