Should you write blog posts for humans or search engines? The answer is both. Search-optimised content helps prospects discover your business, while magazine-style articles build trust and show your personality. Learn how using both approaches can help your company get found and get chosen.

LinkedIn is becoming an important source for AI-generated answers. Learn how a consistent LinkedIn presence, supported by Amplify and group blog content, can strengthen your authority and visibility.

Discover how ERP and CRM partners can turn recurring customer questions into a complete content strategy. This practical formula shows how one SME interview or a collection of sales call transcripts can become an overview article, five detailed blog posts, a connected content cluster, multiple social posts and a downloadable lead-generation guide.

AI search is changing how ERP and CRM buyers discover potential partners. Learn why trusted third-party content, backlinks and an established group blog presence are now more valuable than ever.

Your company profile page is more than a directory listing. Discover six ways to make it clearer, more engaging and more effective at turning visitors into prospects.

AI isn't just another tech trend that'll fade away. It's fundamentally changing how people find and evaluate solutions. The Microsoft partners who figure this out first are going to have a significant advantage in lead generation and sales cycle compression.

Your product demos, explainer videos and webinars can do more than collect views on YouTube. Learn two simple ways to transform existing videos into search-friendly blog posts that attract more traffic and extend the value of your content.