A clever blog title might make you smile, but if it doesn't tell readers what the article is about, it could keep them from ever finding it. Using real examples from Microsoft Dynamics partner blogs, we look at why clear, descriptive titles work better for people, search engines and LLMs, plus the popular post that broke all the rules.

Should you write blog posts for humans or search engines? The answer is both. Search-optimised content helps prospects discover your business, while magazine-style articles build trust and show your personality. Learn how using both approaches can help your company get found and get chosen.