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Thought Leadership Series
(For VAR/ISV Partners)

The opportunity:  Participate in your choice of four unique types of

thought leadership and demand generation webcast events including Expert Panel Events, Customer Acquisition Events, Partner Acquisition Events, and Interactive Case Study Events.

 

You collect leads from three semi-live presentations run on MSDynamicsWorld.com and 30 days on-demand.

The best part: MSDynamicsWorld (MSDW) and ERP/CRM Software Blog do all the promotion, and you collect all the leads.

Position your organization as an expert and thought leader in the Microsoft Business Applications ecosystem.

 

MSDynamicsWorld.com (MSDW) and Rick McCutcheon, a 9-time Microsoft Business Solutions MVP, have partnered together to offer Dynamics Partners the opportunity to participate in up to four unique types of thought leadership and demand generation webcast events.

Sign up for any of these sessions and mention “ERP/CRM Software Blog” and your events will receive extra promotion from our team.

 

1. Expert Panel Events

Best fit for ISV Partners or SI Partner

Expert Panel Events enable sponsors to escalate their brand and expertise by inviting your customers, partners, industry experts and Microsoft executives to join in on a relevant conversation. Expert Panel Events provide sponsors an opportunity to highlight their expertise, allowing them to deliver business results. This accessible and constructive format also gives prospects an understanding of what they need to do to improve operational efficiencies.

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Different people talking about one topic. Sponsor on same plane as other experts.  Discussion.

2. Customer Acquisition Events

Best fit for ISV Partners or SI Partner

As an ISV in the Microsoft channel, it can be difficult to attract the attention of Dynamics user organizations. Customers and their partners tend to focus on the capabilities of the core ERP or CRM system and lose sight of the wealth of capabilities and expertise that third-party solution providers can add to a Dynamics solution. It’s critical for ISVs to sell against that tendency and establish their presence as a critical component in the success of any Dynamics customer solution.

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3. Partner Acquisition Events

Best fit for ISV Partners or P2P SI Partners

As an ISV in the Microsoft channel, it can be difficult to attract the attention of partners. Whether you compete in a crowded horizontal segment or a specialized niche, your team understands why your solution is critical to the success of customer organizations. You can talk about the features and benefits of your solution all day, but what you really need is to build an army of educated partners who can recognize the value you provide, how their clients’ needs align, and why your technology represents a profitable opportunity for them. In short, Microsoft Partners don’t know what they don’t know, and you can change that.

Partners who attend these events are typically looking for a solution in your category to help enhance an existing Dynamics practice or build out a new practice area.

 

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ISV to clearly express value to partners. How you can better serve your clients, how to recognize need, how you can be a better partner by learning about xyz.

4. Interactive Case Study Events

Best fit for ISV Partners or SI Partners

Interactive Case Study Events enable sponsors to present their offerings through the eyes of their best customers in a discussion-based format. These events are specifically designed to give your prospective customers and partners a real-world understanding of your expertise and capabilities.

 

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