We have added a new Call To Action (CTA) feature on the group blog sites to help you automatically add a CTA box to your blog posts. We hope this will help you increase conversions and traffic to your website.
The new feature is available on all of our blogs on the Post Edit page. Please watch this video for complete instructions
What is a Call to Action (CTA)
A Call to Action (CTA) is a marketing tool that encourages readers to take a specific action, usually communicated in a written or spoken directive, as part of a marketing or sales campaign. CTAs are an essential component of any webpage and can help remove friction in moving down the sales funnel.
Why use a Call to Action (CTA)
CTAs clarify to potential customers which action to take next and help remove friction in moving the user down the sales funnel. A well-crafted CTA serves as a bridge or a well-lit path that guides your users where you want them to go. A strong CTA will grab customers’ attention and incentivize them to take the decisive step necessary to achieve their goals.
How to craft a Call to Action (CTA)
Personalize your CTA’s by tying them to the content of the article. Personalized CTAs perform 202% better than basic CTAs. After analyzing and comparing more than 330,000 CTAs over a six-month timeframe, HubSpot discovered that personalized CTAs convert 202% better than basic CTAs.
Where to place a Call to Action (CTA)
Place your CTA toward the top of the article and toward the bottom. According to Moz, 82% of internet users say they click on links or ads if they appear above the page fold. This means that calls to action on your website should be visible and easily noticeable before the user scrolls down. Additionally, Demand Metric reports that marketers who use calls to action on their landing pages see an increase in conversion rates by 14-28%.
CTA’s in articles are essential for guiding potential customers toward specific actions. Personalized CTAs perform better than basic ones. Statistics show that calls to action on websites should be visible and easily noticeable before the user scrolls down. Marketers who use calls to action on their landing pages see an increase in conversion rates by 14-28%. Businesses should create effective email campaigns with clear and concise CTAs while avoiding adding too many CTAs in their emails.
If you have any questions about using the CTA feature or about the blog in general please email firstname.lastname@example.org.