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MSDW Interview Series
(For VAR/ISV Partners)
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ERP Horror Stories: Lessons to Avoid Disastrous Mistakes

As a Microsoft partner, you have undoubtedly been shocked to uncover the organizational horror within some Dynamics user organizations. A poorly executed setup, a company using products they should never have been sold, or even a full rescue from the aftermath of a disastrous implementation, you have seen it all.


Helping to solve these challenges, you have gained valuable insights into the issues and mistakes that Dynamics users may encounter with their ERP systems. Now is your chance to share your knowledge with other Dynamics users, offering guidance and wisdom based on your firsthand experiences.


Hosted by MSDynamicsWorld (MSDW) and moderated by Anya Ciecierski, creator of, this entertaining (and scary) new webcast series, "ERP Horror Stories: Lessons to Avoid Disastrous Mistakes," will attract Dynamics customer organizations who:


  • Are unhappy with their existing partner

  • Do not currently have a partner

  • Need rescuing from a bad implementation


As a partner, you have the unique opportunity to share the ERP horror stories you've witnessed (without mentioning any names) and provide invaluable strategic guidance and thought leadership to Dynamics users who have encountered similar challenges.


By showcasing your expertise, you aim to not only assist them in overcoming their ERP struggles but also establish a strong connection that may lead them to become your valued customers.



  • 30-45 minute pre-recorded interview webcast presented as three semi-live sessions on MSDynamicsWorld. (Run three times in a single day to reach prospects in different time zones).

  • You collect attendee registration information for webcasts and 30 days on demand.



  • Initial call with MSDW editorial staff re: messaging and story selection (optional).

  • Interview prep call re: specific ERP Horror customer story/stories.

  • Final 30-45 minute recorded interview with subject matter expert.

  • MSDW will handle all logistic elements (pre-recording, speaker coordination, editing).



  • Three dedicated email blasts to targeted groups of MSDW site members identified as Dynamics users.

  • Inclusion in MSDW "Upcoming Events" email.

  • Social media promotion by

  • Posting on "Live Events" section on MSDW and ERP Software Blog



  • Recorded webcast posted to MSDW video library.

  • Inclusion in MSDW "New On-Demand Webcasts" email.

  • 1 dedicated on-demand MSDW email blast.

  • 1 summary blog post on



$5,500 per session (10% discount if you commit to 3 or more sessions)


Questions: Email


I realize that some of the best stories will come from smaller VARs with a lower marketing budget.

For a limited time, take advantage of a lower priced option (without the lead component) to showcase your expertise through an ERP Horror Story.


  • Phone call interview with Anya Ciecierski

  • Professionally written blog post of your ERP Horror Story

  • Original article published on ERP Software Blog

  • Rewrite of article to be published on your website

  • Promotion on social media by ERP Software Blog and Anya Ciecierski

Price: $750

Email: to sign up

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